"It will never go to her head," Susan Volkamer, Ella's Aunt said. Ella's business is booming. After her first launch it almost completely sold out. She's only 22-years-old, but she's already a successful business woman. I conducted interviews with her family and friends and a common theme was how genuine Ella is in real life. This video explains in a few words what her friends and family want everyone to know about Ella.